Digital and Communications Manager (m/f/d)
- Cabka Spain S.L.U.
- Presence / Mobile
- Marketing, Communication, PR
- Fulltime
Cabka develops clever and transformative solutions for shipping goods around the world. We take plastic waste and transform it into reusable transport packaging. This is how we turn the used into the useful. Transformation is our power because we know that while resources are limited, possibilities are endless. Together with our customers, we transform entire supply chains and beyond, combining technology, innovation, and sustainability. To us, success means creating solutions that are optimal for our clients and for the planet. In Cabka we believe that every transformation starts with a group of passionate, dedicated, and innovative people. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values RESPECT, PASSION, CREATIVITY, ACCOUNTABILITY.
To continue our success, we are expanding our team and are looking for a new team member for our Marketing team;
Digital & Communication Manager (m/f/d)
based in Valencia
Your responsibilities
Digital Strategy & Customer Journey
- Define and optimize the end-to-end digital customer journey (from campaign to conversion)
- Ensure consistency across all touchpoints (ads, landing pages, website, follow-up)
- Align digital activities with business priorities and industry-focused campaigns (e.g. pharma, retail, logistics)
Website & Content Management
- Own and manage Cabka’s website (structure, performance, and content updates)
- Create, edit, and optimize landing pages for campaigns and lead generation
- Ensure consistent messaging, tone of voice, and branding
- Translate technical and product information into clear, compelling digital content
Content Strategy & Creation
- Develop and execute a content strategy aligned with key industries and business goals
- Plan and manage an editorial calendar across channels
- Create high-quality content for website, campaigns, and social media
- Coordinate with internal stakeholders and external partners when needed
- Lead Generation & Paid Media
- Plan, execute, and optimize paid media campaigns across:
- LinkedIn Ads
- Google Ads (Search & Display)
- Manage budgets, targeting, and campaign performance
- Drive measurable lead generation aligned with sales objectives
SEO & AI Search Optimization
- Optimize website and content for organic search (SEO)
- Conduct keyword research and implement on-page improvements
- Adapt content for AI-driven search and generative engines (AI SEO)
- Monitor rankings, traffic, and search performance
Conversion Rate Optimization (CRO)
- Continuously improve conversion rates across landing pages and website
- Conduct A/B testing (content, layout, messaging, CTAs)
- Identify and remove friction points in the user journey
- Analytics & Performance Management
- Track and analyze performance across all digital channels
- Use tools such as Google Analytics, LinkedIn Campaign Manager, etc.
- Provide regular reports and actionable insights
- Optimize campaigns and content based on data
Marketing Automation & CRM Alignment
- Collaborate closely with sales to ensure effective lead handover and follow-up
- Support integration with CRM and marketing automation tools (e.g. HubSpot, Salesforce)
- Improve lead quality, scoring, and nurturing processes
Social Media Management
- Manage and grow Cabka’s social media presence (primarily LinkedIn)
- Plan and publish content aligned with campaigns, events, and thought leadership
- Monitor engagement and continuously optimize performance
Your profile
- Good strategic and analytical skills
- Strong general business acumen
- Target, solution and result oriented, drive for success
- Dynamic, hands-on self-starter, persistent
- Strong decision-making-ability
- Proven negotiation skills
- Strong skills in relation management
- Strong communication skills
- Confident and convincing manner
- Proven leadership skills
- Innovative
- Open-minded teamplayer with work experience in diverse teams
- Resilience
- Intercultural competencies
- 3+ years of experience in digital marketing or communications
- Proven track record in:
- Lead generation and performance marketing
- LinkedIn Ads and Google Ads
- SEO and content optimization
- Website/CMS management
- Experience in industrial, manufacturing, or sustainability sectors is a plus
- Recognized degree in Business Management and/ or technics
- Profound working experience in similar roles, ideally in an international environment
- Experience in building and leading a B-2-B organization
- Successful track record implementing marketing strategies
- Professional experience in plastic industries would be advantageous
- High mobility and a full valid driving license
- Proficient in MS Office 365 and CRM systems
- Fluent in English and Spanish, additional languages are a plus
What we offer
- Passion, a sense of responsibility, mutual appreciation, and respect as corner stones of our corporate culture
- An exciting job with the premier manufacturer of recycled plastic pallets and large containers
- Dedication and joy in our day-to-day work
- Responsibility and space for creative ideas
- Secure long-term employment
- Individual, international development opportunities with interesting career prospects
- Attractive compensation package
- Modern technical equipment
